{"id":785,"date":"2024-12-02T02:06:00","date_gmt":"2024-12-02T01:06:00","guid":{"rendered":"https:\/\/hmg.cz\/?p=785"},"modified":"2024-12-06T03:04:54","modified_gmt":"2024-12-06T02:04:54","slug":"house-media-group-sjednotila-vizualni-identitu-novy-graficky-styl-pro-prvnich-14-portalu","status":"publish","type":"post","link":"https:\/\/hmg.cz\/index.php\/house-media-group-sjednotila-vizualni-identitu-novy-graficky-styl-pro-prvnich-14-portalu\/","title":{"rendered":"HOUSE Media Group sjednotila vizu\u00e1ln\u00ed identitu: Nov\u00fd grafick\u00fd styl pro prvn\u00edch 14 port\u00e1l\u016f"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Medi\u00e1ln\u00ed skupina HOUSE Media Group, kter\u00e1 p\u016fsob\u00ed v oblasti online lifestylov\u00fdch m\u00e9di\u00ed, p\u0159istoupila k z\u00e1sadn\u00ed zm\u011bn\u011b. Od 1. prosince 2024 sjednotila vizu\u00e1ln\u00ed identitu v\u011bt\u0161iny sv\u00fdch port\u00e1l\u016f a p\u0159edstavila nov\u00fd grafick\u00fd jazyk, jen\u017e se odr\u00e1\u017e\u00ed nap\u0159\u00ed\u010d ji\u017e 14 platformami. <\/strong><\/p>\n\n\n\n

Tento krok m\u00e1 za c\u00edl pos\u00edlit jednotn\u00fd image zna\u010dky a zv\u00fd\u0161it zapamatovatelnost jednotliv\u00fdch port\u00e1l\u016f.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Nov\u00e1 vizu\u00e1ln\u00ed identita jako symbol propojen\u00ed<\/h2>\n\n\n\n
<\/div>\n\n\n\n

V r\u00e1mci redesignu byly v\u0161echny logotypy p\u0159etvo\u0159eny do modern\u00edho, minimalistick\u00e9ho stylu, kter\u00fd odr\u00e1\u017e\u00ed aktu\u00e1ln\u00ed trendy v grafick\u00e9m designu. Spole\u010dn\u00e9 identifika\u010dn\u00ed prvky zahrnuj\u00ed:<\/p>\n\n\n\n

  • Stejnou barevnou paletu<\/strong> zam\u011b\u0159enou na elegantn\u00ed kombinace klasick\u00e9 \u010dern\u00e9 a b\u00edl\u00e9<\/strong> ve sv\u011btl\u00fdch a tmav\u00fdch odst\u00ednech.<\/li>
  • Harmonizovan\u00e9 typografick\u00e9 prvky<\/strong> pro v\u011bt\u0161\u00ed p\u0159ehlednost a vizu\u00e1ln\u00ed p\u0159ita\u017elivost.<\/li>
  • Jednotn\u00fd layout<\/strong> p\u0159izp\u016fsoben\u00fd jak desktopov\u00fdm, tak mobiln\u00edm u\u017eivatel\u016fm.<\/li><\/ul>\n\n\n\n

    Hlavn\u00edm c\u00edlem bylo vytvo\u0159it vizu\u00e1ln\u00ed jazyk, kter\u00fd bude na prvn\u00ed pohled spojov\u00e1n s HOUSE Media Group, p\u0159i\u010dem\u017e ka\u017ed\u00fd port\u00e1l si zachov\u00e1 svou tematickou jedine\u010dnost.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    • \"\"<\/figure><\/li>
    • \"\"<\/figure><\/li>
    • \"\"<\/figure><\/li><\/ul><\/figure>\n\n\n\n
      <\/div>\n\n\n\n

      Prvn\u00edch 14 port\u00e1l\u016f, jeden styl…<\/h2>\n\n\n\n
      <\/div>\n\n\n\n

      K p\u0159ebrandov\u00e1n\u00ed do\u0161lo u celkem 14 lifestylov\u00fdch online port\u00e1l\u016f. Tyto weby pokr\u00fdvaj\u00ed \u0161irok\u00e9 spektrum z\u00e1jm\u016f, od m\u00f3dn\u00edch trend\u016f, p\u0159es gastronomii a\u017e po cestov\u00e1n\u00ed. Mezi p\u0159ebrandovan\u00fdmi port\u00e1ly najdeme nap\u0159\u00edklad Home Magazine, Bydlete Stylov\u011b<\/strong>, Hotel House, Celebrity House, Luxury Magazine, Podcast House <\/strong>\u010di Cinema House<\/strong>, kter\u00e9 novou vizu\u00e1ln\u00ed identitu p\u0159iv\u00edtaly s pozitivn\u00edmi ohlasy ze strany \u010dten\u00e1\u0159\u016f i inzerent\u016f.<\/p>\n\n\n\n

      \u201eNa\u0161\u00edm c\u00edlem bylo sjednotit vizu\u00e1ln\u00ed prvky tak, aby zna\u010dka HOUSE Media Group byla l\u00e9pe rozpoznateln\u00e1, zat\u00edmco jednotliv\u00e9 port\u00e1ly si zachovaj\u00ed svou obsahovou jedine\u010dnost. Jednotn\u00fd grafick\u00fd styl nav\u00edc umo\u017en\u00ed snadn\u011bj\u0161\u00ed navigaci nap\u0159\u00ed\u010d na\u0161imi m\u00e9dii,\u201c uvedl CEO spole\u010dnosti HOUSE Media Group – Mikol\u00e1\u0161ek Ivo.<\/strong><\/p>\n\n\n\n

      <\/div>\n\n\n\n
      • \"\"<\/figure><\/li>
      • \"\"<\/figure><\/li><\/ul><\/figure>\n\n\n\n
        <\/div>\n\n\n\n

        P\u0159\u00ednosy pro \u010dten\u00e1\u0159e i inzerenty<\/h2>\n\n\n\n
        <\/div>\n\n\n\n

        Nov\u00e1 vizu\u00e1ln\u00ed identita p\u0159in\u00e1\u0161\u00ed:<\/h4>\n\n\n\n
        • Lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek<\/strong> d\u00edky p\u0159ehledn\u011bj\u0161\u00ed grafice a modern\u00edmu designu.<\/li>
        • Siln\u011bj\u0161\u00ed propojen\u00ed zna\u010dky s u\u017eivateli<\/strong>, co\u017e podporuje loajalitu \u010dten\u00e1\u0159\u016f.<\/li>
        • Atraktivn\u011bj\u0161\u00ed prost\u0159ed\u00ed pro inzerenty<\/strong>, kter\u00e9 t\u011b\u017e\u00ed z jednotn\u00e9 estetiky a \u0161ir\u0161\u00ed dosahov\u00e9 s\u00edt\u011b HOUSE Media Group.<\/li><\/ul>\n\n\n\n
          <\/div>\n\n\n\n
          \"\"<\/figure>\n\n\n\n
          <\/div>\n\n\n\n

          Zm\u011bny, kter\u00e9 odr\u00e1\u017eej\u00ed dynamiku trhu<\/h2>\n\n\n\n
          <\/div>\n\n\n\n

          Redesign vizu\u00e1ln\u00ed identity je krokem, kter\u00fd reflektuje nejen technologick\u00e9 pokroky, ale tak\u00e9 m\u011bn\u00edc\u00ed se o\u010dek\u00e1v\u00e1n\u00ed online \u010dten\u00e1\u0159\u016f. S jednotnou identitou pl\u00e1nuje HOUSE Media Group vstoupit do roku 2025 s jasnou viz\u00ed a pos\u00edlenou pozic\u00ed na trhu.<\/p>\n\n\n\n

          T\u00edm bude i p\u0159edstaven\u00ed n\u011bkolika nov\u00fdch z\u00e1sadn\u00edch projekt\u016f skupiny, kter\u00e1 u\u017e budou m\u00edt loga v nov\u00e9m grafick\u00e9m jazyku skupiny HMG. <\/p>\n\n\n\n

          Nov\u00fd vzhled port\u00e1l\u016f je k vid\u011bn\u00ed od 1. prosince 2024. Skupina z\u00e1rove\u0148 slibuje, \u017ee v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch p\u0159edstav\u00ed dal\u0161\u00ed inovace, kter\u00e9 zp\u0159\u00edjemn\u00ed z\u00e1\u017eitek ze \u010dten\u00ed.<\/p>\n\n\n\n

          HOUSE Media Group potvrzuje, \u017ee jde s dobou \u2013 jak v obsahu, tak i ve vzhledu.<\/strong><\/p>\n\n\n\n

          <\/div>\n\n\n\n
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li>
          • \"\"<\/figure><\/li><\/ul><\/figure>\n\n\n\n
            <\/div>\n\n\n\n

            Zdroj foto: <\/strong>HMG Creative, HMG Digital<\/p>\n\n\n\n

            <\/div>\n","protected":false},"excerpt":{"rendered":"

            Medi\u00e1ln\u00ed skupina HOUSE Media Group, kter\u00e1 p\u016fsob\u00ed v oblasti online lifestylov\u00fdch m\u00e9di\u00ed, p\u0159istoupila k z\u00e1sadn\u00ed zm\u011bn\u011b. Od 1. prosince 2024 sjednotila vizu\u00e1ln\u00ed identitu v\u011bt\u0161iny sv\u00fdch port\u00e1l\u016f a p\u0159edstavila nov\u00fd grafick\u00fd jazyk, jen\u017e se odr\u00e1\u017e\u00ed nap\u0159\u00ed\u010d ji\u017e 14 platformami. Tento krok m\u00e1 za c\u00edl pos\u00edlit jednotn\u00fd image zna\u010dky a zv\u00fd\u0161it zapamatovatelnost jednotliv\u00fdch port\u00e1l\u016f. Nov\u00e1 vizu\u00e1ln\u00ed identita […]<\/p>\n","protected":false},"author":2,"featured_media":789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-hmg","category-news"],"_links":{"self":[{"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/posts\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/comments?post=785"}],"version-history":[{"count":4,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":807,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/posts\/785\/revisions\/807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/media?parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/categories?post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hmg.cz\/index.php\/wp-json\/wp\/v2\/tags?post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}